Chili's Lunch

Recently I was watching Two and a Half men and during a commercial break there was an advertisement for Chili's lunch.  Advertising lunch for Chili's must mean they are trying to get more people in their for lunch.  Lunch time is a difficult time for restaurants since most people order take out since they do not have time to sit down and eat a full meal.  The deal Chili's is offering during lunch is a $6.00 lunch break that includes half a sandwhich, soup, and salad.  This is pretty cheap for lunch which Chili's is hoping will draw more people to Chili's for luch rather than ordering quick take out or bringing their lunch to work.  In my opinion I believe this will help them out since it is relatively cheap for lunch and considering the food in the deal it shouldn't take them too long to cook.  Even if people did Chili's to go with their new lunch deal it would still be successful since it is creating business for Chili's at lunch time.

Dos Equis

I recently saw a Dos Equis beer commercial while watching a Red Sox preseason game.  The commercial was a typical Dos Equis commercial if you have ever seen them.  They talk about how awesome the man sponsoring the beer is and also advertise the beer.  The man and the beer go hand in hand in order to make the commercial interesting.  The company is trying to say how awesome the man is and since the man who is drinking the beer is awesome then the beer has to be awesome as well.  A lot of these beer advertisements come on during games that they know guys who drink beer will be watching.  Advertising beer during games that men will be watching has helped beer companys throughout the years.  Target marketing is key to these companies since there are so many different varities of beer in the stores.  The company making it seem like only "cool" people drink the beer makes it seem like if people want to be "cool" they drink Dos Equis.  The commercials are always funny and this probably helps out Dos Equis with their selling of their product.

Gatorade Prime

This weekend we went to New York to start off our baseball season.  As we had some down time after our games in the hotel we would usually watch ESPNews or a spring training baseball game.  Advertisements for al sorts of sports equipment, beer, and basically anything to benefit athletes or entertain the adult males that would typically be watching these channels were advertised.  One of the advertisements that caught my eye was the commercial for Gatorade Prime.  This is a fairly new product from Gatorade that is supposed to be taken pre game to help fuel the athlete for the game.  Instead of a regular Gatorade bottle this is more of a pouch that contains protein and other ingrediants to help the athlete stay strong during competition. 
The commercial was a typical Gatorade commercial that would show athletes drinking the formula and then short clips of them performing the sport they play.  Gatorade has been successful in the past with selling their products since they have been around for a while and do not have too many competitors other than Powerade.  I think the advertising towards the right target market helps Gatorade get their products out their and it really helps sell their products.
In my opinion I believe that these products help stimulate the performance of an athlete to a certain point.  This summer I played about 50 baseball games in about 60 days.  Drinking a Gatorade at the start of each game would help me basically become more energetic.  The new Gatorade Prime seems pretty good for athletes since it has protein in it along with the other ingreadiants Gatorade that fuels athletes.

Response to Dan Bayrouty's Charity Fraud

Fraud is definitely a big negative when it comes to business, especially charity.  Even though Bono is famous and has his own charity called ONE, it does not mean he should be able to get away with charity fraud.  This should definitely hurt his image.  Charity fraud is not something anyone wants to deal with nevermind a celebrity.  The false advertising in his charity will hopefully make people understand the charities they are donating to and hopefully make them do more research before donating.

College Basketball Games & Advertising

Watching the Duke and Georgia Tech game earlier tonight there are many advertisements during commercial breaks.  These commercials are typically marketed towards college aged kids or male adults.  This is typical for companies like Gillette and Nike to do their advertisements during college basketball games; they understand college kids will be watching along with older guys. 
Every station has different ads on since the target market typically changes each time the channel is changed.  Advertising products for men during these games helps these companies and it allows them to reach out to their target market.  Most people do not enjoy watching multiple commercials in a row when they know they have nothing to do with them or will affect them.  Now that Gillette and Nike understand their target market is watching the game, do you really think this works?

In Response to Erik's "Fit Gaming"

I agree with Erik as to it is difficult to advertise to a public looking to become healthier and become more active.  However, I do believe it is not as difficult to advertise to the target market that companies like Xbox and PlayStation advertise towards.  These companies have been extremely successful in what they do and I believe that this is because they understand their target market and they create video games and such things that they know their market will be interested in.  Creating things like Wii fit could potentially help Nintendo because hopefully parents now are making their kids incorporate some sort of exercise along with the many hours spent on playing video games.

Subway's FebruANY

This month is Subway's FebruANY five dollar foot long promotion.  These advertisements have been all over television recently as well as advertised in the stores.  Each day of the month subway has a special sub that is five dollars the whole day then the next day a different special sub is five dollars.  This will take place all month in order to attract more customers to the Subways. 
I think this marketing attempt helps Subway attract more customers.  The reason why I believe this will help Subway is because it will bring in more customers to Subway and while they are there ordering the special sub for the day they will take a look at the menu and realize they have other subs for five dollars but they are five dollars everyday.  This will intrigue the customers to come to Subway more often and also realize that if put together correctly, the subs are a healthy choice for lunch or dinner.  More and more people are looking to eat healthy nowadays and Subway is allowing people to do that without going to fast food places.  When you purchase a sub from Subway you realize that it is a lot healthier for you than other fast food places and also that Subway's services are almost as quick as fast food places. 
This FebruANY month should attract more customers and it could potentially create newer consumers that will purchase Subway subs more often.  This seems like a good idea to me that should help stimulate the sales of Subway subs.  Since it is five dollars for a different sub every day, is there anyway Subway could lose some money if enough customers take advantage of the deal?