All State insurance has been showing commercials on television about how quality insurance the provide when it comes to insuring motor vehicles. These commercials are usually pretty funny and they draw attention from the viewers because they can spin a commercial about car insurance into something funny and somewhat entertaining. The commercials always have the same actor that is being used as a prop in the commercials, varying from a christmas tree to a gps.
The commercial I am going to focus on is the one when the guy is the gps. He is giving the driver directions to his destination but the driver has not updated the gps routes. In a few seconds the actor tells the driver to turn right quickly which is a one way road and the driver crashes into some cars coming the other way. He then explains how the drivers insurance most likely will not oay for the accident he just caused. Then explains how All State will provide better insurance than basically all other car insurances out there.
These commercials can all relate to the four P's; promotion, product, place, and price. The actor is causing accidents that are a little far fetched but it gets the point across in order to promote the All State car insurance. Promoting car insurance in these commercials in a comical way is the best way to get consumers interest in my opinion. Car insurance is a difficult thing to advertise since there is not much to talk about in an advertisement about insurance. The product of All State insurance is shown on these commercials and it is related to the place which is on the roads with problems that can occur while on the road. Giving detail about how All State is much better than other insurances gives the product the edge over the other products of insurances. Towards the end of the commercial the actor will list off the low price a customer can receive the insurance for. Giving detail about the price of the product is extremely important to the advertisement of the product. That way the consumers listening to the commercial will hear the price of the product and they can compare it to the insurance they already have.
All in all I believe this advertisement was successfully put together since All State made the advertisement comical and creative as they used the actor as multiple props in these commercials. Taking insurance and making it comical helps grab the attention of the consumer which is the main reason I believe this advertisement was successful. Do you think it is helpful to add comical material into advertisements?
