This weekend we went to New York to start off our baseball season. As we had some down time after our games in the hotel we would usually watch ESPNews or a spring training baseball game. Advertisements for al sorts of sports equipment, beer, and basically anything to benefit athletes or entertain the adult males that would typically be watching these channels were advertised. One of the advertisements that caught my eye was the commercial for Gatorade Prime. This is a fairly new product from Gatorade that is supposed to be taken pre game to help fuel the athlete for the game. Instead of a regular Gatorade bottle this is more of a pouch that contains protein and other ingrediants to help the athlete stay strong during competition.
The commercial was a typical Gatorade commercial that would show athletes drinking the formula and then short clips of them performing the sport they play. Gatorade has been successful in the past with selling their products since they have been around for a while and do not have too many competitors other than Powerade. I think the advertising towards the right target market helps Gatorade get their products out their and it really helps sell their products.
In my opinion I believe that these products help stimulate the performance of an athlete to a certain point. This summer I played about 50 baseball games in about 60 days. Drinking a Gatorade at the start of each game would help me basically become more energetic. The new Gatorade Prime seems pretty good for athletes since it has protein in it along with the other ingreadiants Gatorade that fuels athletes.
