Wednesday, January 26, 2011

Marketing Mix

The Marketing Mix consists of the four P's; which are product (person looking for a job), place, promotion, and price.  If someone was to place themself in the four P's then the Place would be where they were trying to become a future employee.  The product would have to consider the factors that go along with the place they are chosing to work.  The location is a sub variable of the place of work; which means the product would have to chose carefully while selecting location.  Location will be the place of work for the product so in order to be satisified the location needs to fit the product. 
While trying to become a future employee the product will have to promote itself in the process.  Promotion of the future employee would be considered as advertising oneself.  The product could do this simply by informing the potential future employee of his/her credentials and why the job is significant to them.  Getting the products name out in the job market can also be known as publciity.  The more job applications sent in to employers, the better the chance of the product receieving an interview with an employer. 
The last P in the Marketing Mix is Price.  The product will have to consider things like payment and credit terms.  The product has to find a salary that will go along with his/her lifestyle.  While taking into consideration the salary the product should also look closely to the credit terms.  The credit terms will be how the product gets paid and when the payments are given to the product.  There are different types of credit terms like wages or salaries and also incentives that can be in the contract of the job.
Marketing Mix and the Four P's can be translated easily into someone finding a job because a person looking for a job is going to want to market themself to the potential employers.  In order for someone to get hired or receieve many interviews they need to market themselves like a new product in the market in order to find success.

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