In response to Dan Bayrouty's Ramunto's

Promotion is a huge part of marketing and it seems that Ramunto's did a nice job that day.  Free pizza and cheap beer is what college kids are looking for.  Adding in the beer part was a major contribution in my opinion since Ramunto's can actually make money off the beer while kids are enjoying their free pizza.  Giving away free trips or items also was a big help for promoting Ramunto's pizzaria.  Getting their company off their feet would be the most difficult thing to do so far since there are at least four other pizza joints in Keene, like Dan mentioned.  In my opinion I believe this is worth it for companies in the long run, as long as they keep up with their advertising to attract more customers.  If they do not keep up with the advertising then this will not be successful for the company in the long run.