TD Bank

While watching television around 5 p.m. this week there was a commercial about TD Bank.  The commercial explained how TD Bank was the most convenient bank available to customers.  Along with it being the most convenient bank they explain that you only need to have $100 in your banking account.  Right now banks are probably struggling to get more business since the economy is down still.  It made sense to me that this banking commercial would be on at about 5:30 at night.  The reason why this makes sense to me is because they are trying to advertise towards the people who are just coming home from work that actually utilize banks a lot more than the people not working.  TD Bank along with other banking commercials show how good their banks are and how low their rates are.  Do you think it makes a difference of how much advertising a bank does in order to attract more customers?