Watching the Duke and Georgia Tech game earlier tonight there are many advertisements during commercial breaks. These commercials are typically marketed towards college aged kids or male adults. This is typical for companies like Gillette and Nike to do their advertisements during college basketball games; they understand college kids will be watching along with older guys.
Every station has different ads on since the target market typically changes each time the channel is changed. Advertising products for men during these games helps these companies and it allows them to reach out to their target market. Most people do not enjoy watching multiple commercials in a row when they know they have nothing to do with them or will affect them. Now that Gillette and Nike understand their target market is watching the game, do you really think this works?
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