Sunday, February 13, 2011

In Response to Erik's "Fit Gaming"

I agree with Erik as to it is difficult to advertise to a public looking to become healthier and become more active.  However, I do believe it is not as difficult to advertise to the target market that companies like Xbox and PlayStation advertise towards.  These companies have been extremely successful in what they do and I believe that this is because they understand their target market and they create video games and such things that they know their market will be interested in.  Creating things like Wii fit could potentially help Nintendo because hopefully parents now are making their kids incorporate some sort of exercise along with the many hours spent on playing video games.

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