ACE

While watching the show Cake Boss there was a commercial of a man in his neighborhood gathering them all together to get their to do lists done.  He talks quickly how ACE will help those to do lists become done with the help of ACE.  The ACE store comes in to the picture and it shows how quick and cheap the prodcuts are there in order to get your to do lists done.  Many adults and people that own homes will be watching this show and it makes sense for ACE to have a commercial on during this time.  Drawing the attention of homeowners and people of the right age to ACE will help them draw more customers to ACE.  While our economy is struggling still, does it matter if ACE advertises a lot considering tuning up your house if a want than a need?

In response to Erik's Stumble Upon

I have heard of Stumble Upon but never visited the website until I read the blog on Erik's page.  Stumble Upon seems like a pretty cool website considering it is almost customized towards you.  By checking off your interests and likes it will bring up articles or websites that are directed towards your likes.  I can see where Stumble Upon would be a little bit better than a earh engine since it brings up websites that you don't even have to search for, just click your likes.  While checking out Stumble Upon it caught my eye since there are many interests you can check off that will bring up websites that might catch your attention.  The world wide web is so big nowadays that there are plenty of websites that people would be interested in but just have't discovered yet since there are billions of websites, but with the help of stumble upon people will find these websites.

TD Bank

While watching television around 5 p.m. this week there was a commercial about TD Bank.  The commercial explained how TD Bank was the most convenient bank available to customers.  Along with it being the most convenient bank they explain that you only need to have $100 in your banking account.  Right now banks are probably struggling to get more business since the economy is down still.  It made sense to me that this banking commercial would be on at about 5:30 at night.  The reason why this makes sense to me is because they are trying to advertise towards the people who are just coming home from work that actually utilize banks a lot more than the people not working.  TD Bank along with other banking commercials show how good their banks are and how low their rates are.  Do you think it makes a difference of how much advertising a bank does in order to attract more customers?

In response to Dan Bayrouty's post on Sun Drop

After reading Dan's post about Sun Drop soda, I believe it will not really impact the soda market.  The reason behind this is because as Dan said the soda compnay had been around since 1949 and he thought it was a new soda company.  Sometimes these soda companies will be more popular in different parts of the country.  I also believe it is difficult for a new soda company to make an impact in the soda market since it is mainly dominated by Coca Cola.  A soda that is as popular as Mountrain Dew or Pepsi is not as popular as Coke and they are really thriving in the soda market.  A market that has been overpowered by Coca Cola for so long makes it much more difficult for other companies to make an impact. 

DIRECTV Ad

This week I was watching MLB baseball on ESPN while a DIRECTV commercial came on.  These commercials have been on as of late if you remember the commercials with the baby giraffe in the room that was mostly gold.  This advertisement that I saw on televison during the game did not have the baby giraffe but it had women waiting on the man who was sitting in the gold chair talking about DIRECTV.  The man who is sitting in the gold chair obviously owns the house that looks covered in gold from the inside.  He is talking about how DIRECTV is really working for him and how much he likes it.  While this advertisement is clearly set up for times when people who would be interested in DIRECTV are watching the programming at that time.  Mostly men are watching the game and usually men are more interested in getting over thousands of channels in order to watch more sports.  Towards the end of the ad they put the price per month of $29.99 on the screen in big lettering.  It seems to me that prices for satellite television is going down, possibly because it is more difficult for the companies to sell their product to consumers since it is more of a want rather than a need.  This commercial was showing that if you have DIRECTV you could be living like the man that lives in the gold house.  This advertisement was obviously trying to sell their product to consumers while making it seem like the product will better your lifestyle.

Chili's Lunch

Recently I was watching Two and a Half men and during a commercial break there was an advertisement for Chili's lunch.  Advertising lunch for Chili's must mean they are trying to get more people in their for lunch.  Lunch time is a difficult time for restaurants since most people order take out since they do not have time to sit down and eat a full meal.  The deal Chili's is offering during lunch is a $6.00 lunch break that includes half a sandwhich, soup, and salad.  This is pretty cheap for lunch which Chili's is hoping will draw more people to Chili's for luch rather than ordering quick take out or bringing their lunch to work.  In my opinion I believe this will help them out since it is relatively cheap for lunch and considering the food in the deal it shouldn't take them too long to cook.  Even if people did Chili's to go with their new lunch deal it would still be successful since it is creating business for Chili's at lunch time.

Dos Equis

I recently saw a Dos Equis beer commercial while watching a Red Sox preseason game.  The commercial was a typical Dos Equis commercial if you have ever seen them.  They talk about how awesome the man sponsoring the beer is and also advertise the beer.  The man and the beer go hand in hand in order to make the commercial interesting.  The company is trying to say how awesome the man is and since the man who is drinking the beer is awesome then the beer has to be awesome as well.  A lot of these beer advertisements come on during games that they know guys who drink beer will be watching.  Advertising beer during games that men will be watching has helped beer companys throughout the years.  Target marketing is key to these companies since there are so many different varities of beer in the stores.  The company making it seem like only "cool" people drink the beer makes it seem like if people want to be "cool" they drink Dos Equis.  The commercials are always funny and this probably helps out Dos Equis with their selling of their product.